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Exhibitor Spotlight: Appellation Trading Company

What The ATC Can Do For You!

Appellation Trading Company (ATC) is a wine company that offers high-quality varietals and custom blended wine to our clients for their specific business needs. ATC works daily to procure wines from the highest quality vineyards: Oakville Cabernet Sauvignon, Rutherford Chardonnay, Arroyo Grande Pinot Noir (just the names excite the palate). Many of our wines are introduced to us personally by the winemakers. They walk us through the vineyard, crush sequence and barrel selection of their wines. At ATC, we think it is important to have this complete provenance in order to maintain the replicable quality our clients expect and we demand.

In 2009, ATC was asked if we could replicate 11 profiles that had sold far beyond the clients’ original sources. ATC approached this challenge by locating vineyards in the same AVAs and then creating highly regimented cropping, harvesting, oaking, and tasting schedules. We created the many elements required to produce the profiles. When completed, our client had sufficient stock of the 11 wines to fill shelves across the country. That effort was so successful that ATC established a vines-to-wines program with the winery; signing a contract that continues today. ATC now offers this service of creating specific wines for the unique requirements of wineries, wine clubs, retailers, restaurants, and other organizations. Our scope has extended beyond Napa and Sonoma to include all of California's wine regions. This allows us to meet most specific profiles that challenge our clients.

Appellation Trading Company is unique in the premium wine business. We offer the wines that our clients need, not just what we have in bottles/barrels at any given time. We create wines from our resources to help our clients achieve their goals. Some of our select 'super premium' wines may fit as continuations of your current offerings; others might compliment them. With our extensive inventory, ATC can meet your specific varietal and vintage needs!

ATC offers high-quality varietals and custom blended wine to our clients for their specific business needs. We always have in inventory:

Napa: Cabernet Sauvignon, Sauvignon Blanc, Merlot, Zinfandel

Central Coast: Syrah, Pinot Noir

Sonoma: Alexander Valley Cabernet Sauvignon, Chardonnay, Russian River Pinot Noir

California: Chardonnay, Red Blends, Lodi Zinfandel

The ATC team offers experience in managing the entire process of creating your private label wine. Count on us from the concept to the design of the wine, bottling, labeling, packaging, and distribution. Our private label service can be as simple as providing the wine to match your brand (existing label and wine identity) or be full service by blending wine to your desired profile and even labeling it as one of our proprietary wine brands. Some private label clients just need the right wine for their offering. Others have a goal or name but rely on us to match the best wine to their needs. Our 'vines to wines' solutions provide the services they need to succeed.

Your perfect wine is here. Our winemakers can disassemble a wine you believe is a winner in order to recreate it systematically. ATC can also build something that encompasses regional tastes and characteristics to complement your offering. In either case, we create a profile of the desired wine and then select the best wine to match it and blend additional wines to achieve the desired characteristics. With our broad resources for obtaining high-quality wines, we can meet a large range of flavor profiles and price ranges that suit our customers' goals.


Be sure to check what the services the Appellation Trading Company can offer you by visiting their website here.

Want to meet the ATC team in-person? Register Here for your Free Ticket to the White Label World Expo and be sure to visit Booth#815!