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Trending Products 2024: White Label Products to Sell

The 17 Hottest Trending White Label Products to Sell in 2024

We live in a time where everyone is trying to achieve financial independence, with a popular pathway to success being selling white-label products. However, it’s not always easy to keep up with consumer trends, with the hottest products on the market often shifting fairly quickly. If you’re running an online store or thinking of opening one, it’s important to keep abreast of industry developments.

By understanding what consumers are looking for, how long trends might last, and which products will suit your desired brand identity best, you’ll have a much stronger chance of building your audience. We’ve put together this list of the 17 best white-label products to sell in 2024, expanding on why they’re so popular, and some branding tips to help you stand out with your choices. 

1: Reusable Water Bottles

The rise of brands like Chilly’s and YETI has opened up a clear path of selling, with reusable water bottles one of the most popular item ranges of the last few years. Around 60% of all US adults use reusable water bottles for cost and environmental consciousness, with the numbers showing no signs of slowing down, indicating plenty of untapped (pardon the pun) potential in this sector.

With different models such as ramblers and jugs, materials like silicone or stainless steel, and varying insulation levels, all of which can be sourced through white-label means, it’s easily plausible to carve out a niche with these products. 

2: Cosmetics and Skin Care Products

There are countless effective formulas and recipes for cosmetic and skincare products, with generic brands often just as potent as the more established ones. In today’s economy, sourcing a product that looks great or does good for the skin is easy enough, making the core task in this realm crafting a compelling brand image and identity. 

Whether looking to market to men or women as a sustainable brand or as a luxurious product, do plenty of market research, invest sufficiently in graphic design, and work hard on your copy. 

3: Phone Accessories

The beauty of phone accessories is that once the molds are made, there are countless different directions that additional design choices can go in. Similarly, the industry is evergreen considering the constant upgrades and advancements of the phones themselves. 

Beyond cases, popular phone accessories include: 

  • Screen protectors

  • Portable chargers/power banks

  • Headphones/earphones

  • Popsockets or phone grips

  • Wireless chargers

  • Car mounts or phone holders

  • Selfie sticks

  • Bluetooth speakers

  • Phone stands or docks

  • Camera lenses for smartphones

Demonstrating the multitude of directions an accessory brand could go in. 

4: Coffee Beans & Products

White-label coffee beans and products are becoming increasingly popular as a product to be sold by varying brands. Most of the world’s coffee comes from a collection of countries, referred to in the industry as the Coffee Belt. This means that many coffee brands sell the same beans, whether in blends or as single-origin products – so why can’t you? 

When it comes to coffee branding, there are a range of different directions that you could go in, such as natural and rustic, classy and minimal, or exotic and colorful – try to match the branding with the flavors!

5: Mugs

Now that you’ve sourced that new coffee, you need somewhere to put it! Mugs are great white-label products as they come in many shapes and sizes, and are also adornable with all sorts of branding and imagery. From a funny message on a gift mug to a classy, sleek modernist aesthetic, there are endless ways to make mugs stand out from your typical tea-stained pieces of china.  

It’s also worth noting that there is some crossover here in the reusable water bottle space, with there being some different angles in terms of “smart mugs”, such as self-heating or insulated options.

6: Clothing & Accessories (Fitness Inclusive)

White-label clothing and accessories have made up a large proportion of the industry for many years, with simple garments crafted and ready for branding. Clothing and accessories are a great example of a business in which products can be manufactured affordably and sold for strong profit margins, while premium craftsmanship can also command significant price points. 

It’s also worth noting that there’s never been a better time to capitalize on the fitness community, with the post-COVID going haywire for health both at home and in the gym. Workout clothes, resistance bands, and simple items of equipment are all winning choices for white-label sellers.

7: Pet Accessories

Pet ownership has skyrocketed in the last three decades, with more and more owners considering pets as a literal part of their family. With this in mind, there’s never been a better time to sell white-label pet accessories and toys. Remember, cats and dogs dominate the market, but there’s also plenty of room for products targeted at birds, rodents, lizards, and fish. 

Some popular pet accessories include: 

  • Collars and leashes

  • Harnesses

  • Beds and blankets

  • Food and water bowls

  • Treat dispensers and puzzle toys

  • Interactive toys (e.g., laser pointers, feather wands)

  • Chew toys (e.g., bones, dental chews)

  • Cat trees and scratching posts

  • Cat tunnels and play cubes

  • Exercise wheels and tunnels for small pets like hamsters or ferrets.

In terms of branding, it might be beneficial to focus your creative direction on a particular animal!

8: Essential Oils

Essential oils, such as lavender, sweet orange, peppermint, eucalyptus, tea tree, and many more have become popular for use in home remedies, cooking, and nutritional supplementation. In recent history, the use of these oils in their raw forms has skyrocketed, with the market’s value increasing significantly year on year. 

There’s an elegance to white-label essential oils in that they can be marketed for a wide range of different purposes, with many being as effective as supplements as they are as skincare solutions. 

9: LED Lights

LED Lights have become a popular product recently, for both the purposes of decorating homes and growing crops indoors. The grow light market is growing especially quickly, with cannabis becoming legal recreationally in more and more states and people developing an interest in growing their own plants rather than going to dispensaries. 

However, cannabis is still federally illegal, which means you do need to be cautious of your approach to branding. There’s also plenty of money to be made in selling decorative fairy lights online. 

10: Tote Bags

As the world has pushed for a more eco-friendly collective consciousness, many have been considering how to stay sustainable in style. Enter the tote bag! From super-cheap fabric products to high fashion, tote bags have become a mainstay in the marketplace, carrying everything from groceries to essential daily cosmetics. 

Whether taking the path of super affordable or higher-end, white-label tote bags are a great baseline product for adding some creative branding.

11: Massage Guns

The increase in physical wellness culture extends beyond fitness clothing and basic workout gear, with many looking to treat their aches, pains, and soreness from the comfort of their own homes. This is where massage guns come in, being something of a viral sensation, despite many of them having the same basic design. 

When it comes to marketing a white-label massage gun, it’s good practice to find a celebrity personality to help you get the word out – ideally someone with a physically taxing job or a reputation for fitness!

12: Beach Towels

As the pandemic has wound down, people have started to jet off on exotic holidays to more agreeable climates again. With this, in mind, beach towels have been selling like hotcakes in recent years, especially the format known as Turkish Beach Towels, renowned for their comfort, style, and impressive environmental-friendliness. 

There are many other stylish options for beach towels – just determine what sort of angle you’re looking down and consider any unique designs and you could do some impressive numbers!

13: Home Décor

People are becoming increasingly passionate about curating stylish homes, but not many people in today’s economy are able or willing to pay the premium of shopping through designers. White-label home decor items like lamps, vases, and wall hangings, are all solid choices for a budget-friendly brand that offers style to new homeowners. 

There are multiple avenues that you can when setting up a home decor brand – you need to consider whether you’re trying to build a coherent aesthetic or going for a more bohemian style. 

14: Air Humidifiers and Purifiers

Another branch of products that have had another life in the period in the wake of the COVID pandemic are air humidifiers and purifiers. Despite the peak of the coronavirus being behind us, it’s been cited that air humidifiers and purifiers can help stave off the illness, especially in tight spaces shared by multiple homeowners. 

It’s worth noting that these products don’t need to be marketed as explicitly health-related – in fact, making any factual claims related to health can get you in real trouble, so work with caution. 

16: Collagen Supplements

As yet another result of the wellness boom, collagen supplements have become popular among many health-conscious consumers. Touted as a sort of miracle supplement, even white-label collagen tablets have been cited to benefit hair, skin, heart, muscle, bone, gut, joint, and brain health, making them a part of countless daily routines. 

What’s great about collagen supplements as a white-label good is that you can market them for any of the benefits they might have – again, just be careful not to make any factual medical claims! 

17: CBD Products

C, B, and D are the three letters on everyone’s mouths in 2024, with everything from gummy supplements and vapes to infused cosmetic products becoming increasingly popular every year. While the traditional cannabis business is booming, plenty of people are enjoying the benefits of CBD and hemp flower, known for effectively combatting anxiety, physical strain, insomnia, and more. 

When selling CBD products, consider the lane you want to occupy. Are you angling for natural wellness or a sort of cannabis-lite? Any avenue can be successful, but it’s important to follow it with conviction. 


And that wraps up our look at the 17 hottest white-label products of 2024. However, you must remember there are countless other white-label goods out there that can generate just as much success if you put the work in. The important thing is understanding who your target audience is and how to connect with them through branding techniques and marketing channels. 

If you’re interested in sourcing some of the world’s hottest white-label products, along with learning from some of the brightest minds in the industry, make sure to attend this year’s White Label World Expo!