Sandra Garcia

Founder & CEO

Do or DIE: Why marketing plans matter

With globalization and technology on the rise, the workplace is becoming more diverse and more connected than ever before. Groups once considered “minorities” will combine to comprise more than half of the population by 2050. In addition, technological capabilities have enabled greater ease of remote working and allowed colleagues to work from anywhere and all over the world

About Sandra Garcia

A Marketing and Branding strategist and Diversity, Equity, and Inclusion Consultant. Her corporate experience includes organizations such as Clear Channel Outdoor, Time Warner Cable Media, PEOPLE.com, and CNNMoney.com developing marketing strategies and compelling sales programs. Sandra has strategized for brands such as Toyota, L'Oreal, Estee Lauder, Apple, Verizon Wireless, Sephora, Pepsi, and American Express to name a few. She is now the founder of Encounter Your Potential where she develops and executes strategies that use marketing as the pillar for achieving business goals and driving revenue. Sandra's growing list of businesses served includes Google, JP Morgan Chase, HSBC Bank Toronto, Vevo, Summit Health / City MD, The Howard University School of Divinity, Capco Consulting, and Unilever