Susan Ayton
Ayton Global Research
How to Convert a White Label Product into an Internet Sensation
A lecture to get you excited about making incredible advertising claims for your white label product. You will learn how to choose the right kind of study, choose a good supplier and convert your white label product into an aspirational brand whilst remaining fully compliant with international law. And if you only manufacture for others, you will learn how to build the consumer study process into your NPD cycle.
Biography
Susan Ayton is the Founder of Ayton Global Research and Inventor of Ayton System Software- an online one stop solution for claims substantiation for new product developments. Susan's background is in Further Education, and she has lectured in three UK Colleges. Susan has achieved a number of awards including Mendip International Business of the Year and Family Business of the Year, several British government innovation awards and she has been mentioned in the Who's Who of Britain’s Business Elite. Susan has been educating industry in how to conduct consumer studies to maximise advertising claims for the cosmetics and FMCG industry for over 20 years. She has served on the Council of the Society of Cosmetic Scientists and is a member of the Society of Cosmetic Chemists. She has worked with over 700 international clients, many of which are household names. Susan has lectured in Europe, North America, UAE, India and China.
Susan Ayton
Ayton Global Research
How to Convert a White Label Product into an Internet Sensation
A lecture to get you excited about making incredible advertising claims for your white label product. You will learn how to choose the right kind of study, choose a good supplier and convert your white label product into an aspirational brand whilst remaining fully compliant with international law. And if you only manufacture for others, you will learn how to build the consumer study process into your NPD cycle.