Location pin
LAS VEGAS | 25 & 26 MAY 2022 SOUTH HALL LVCC USA
NEW YORK | 29 & 30 SEPT 2022 JAVITS CENTER
EUROPE | 12 & 13 OCT 2022 MESSE FRANKFURT
UNITED KINGDOM | 2 & 3 MARCH 2022 ExCeL LONDON
The White Label World Expo New York logo

Keynote Theater 2

The KeyNote Theaters at The White Label World Expo are at the heart of the event. With the Keynote Speaker topics being tailored by industry leaders at the forefront of ecommerce and product branding, all visitors who attend a Keynote Seminar will expect to discover some of the latest trends, insights, and expertise in their profession.

Expect to see plenty of visitor recordings and selfies, online press and blogger coverage, as well as numerous photos, announcements and posts regarding the Keynote Theater lineup.

About the Sponsor:
Digital consumer goods company Thrasio is the largest acquirer of Amazon FBA brands, boasting a massive innovation platform that brings high quality products to market across digital marketplaces and retailers globally. With the experience of evaluating more than 5,000 Amazon companies, acquiring nearly 100 top-rated brands, and managing the scale of more than 10,000 category-leading products, Thrasio’s brands are more profitable, grow faster, and outperform almost every other seller on Amazon.

  • Thursday
  • Friday
    • Parth Detroja, Neel Mehta and Aditya Agashe: Speaking in the Keynote Theater 2

      11.00 - 11.30

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      11.00 - 11.30

      Parth Detroja, Neel Mehta and Aditya Agashe - Authors - Swipe to Unlock

      Business Strategy for Product Managers: Market Entry Strategies & Predictions

      As Product Managers, we have an innate desire to build great products. However, to be a truly great PM, you must be able to take a step back and evaluate when and how to best enter a market (if at all). The first question you should always ask is why should we do this rather than jumping straight to how we do this. Without a clear strategy, your company will cease to exist. In the first half of this presentation, we will teach strategic frameworks for making crucial business strategy decisions. When a company is looking to enter a new space, it has three fundamental choices: acquire another company already in the space (buy), license from or partner with another company (borrow), or finally, create its own solution (build). As a Product Manager, your job is to find solutions which align with your company’s goals and users’ needs. Exceptional Product Managers know how and when to use the following arsenal of buying, building, or borrowing rather than blinding jumping to building. We will then apply these frameworks and break down how companies like Google, Facebook, and Microsoft have utilized the different strategies presented to meet their business goals. During the second half of the presentation, we will look at some of today’s top tech firms (e.g. Amazon, Airbnb, etc.) and make predictions of what these disruptive companies will do next and why.


      Michael Smith: Speaking in the Keynote Theater 2

      11.45 - 12.15

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      11.45 - 12.15

      Michael Smith - Thrasio

      Brand Strategies to Apply Today for an Acquirable Company Tomorrow

      The work you need to do to get the best payout happens long before you sell. In this session, brand managers from Thrasio will provide private label sellers with the brand strategies from the Thrasio playbook that actually increase the value of your company, including the strategies you need to employ to differentiate your brand from the sea of sellers looking to exit in 2021.


      Katie Osberg: Speaking in the Keynote Theater 2

      12.30 - 13.00

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      12.30 - 13.00

      Katie Osberg - Google

      Explore Conversational Commerce with Google

      Conversational commerce is the key to unlocking more sales, greater engagement, and increased customer loyalty. To help you have these business-boosting conversations with your customers, Google’s Business Messages gives consumers the ability to message brands directly from Google Search, Maps, and on brand owned channels (e.g. your business website, app, etc). Join my session to learn how you can transform how you interact with your customers and grow your business.


      Izabella Ritz: Speaking in the Keynote Theater 2

      13.15 - 13.45

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      13.15 - 13.45

      Izabella Ritz - Ritz Momentum

      Supercharge Your Business and Scaling through B2B Product Services

      ? How going B2B in E-Commerce for essential services can save business owners both time and money ? The ways in which products can either kill or scale your business ? How the Customization Approach to product picking and developing also uses basic data to avoid the crash-and-burn ? The top 5 things to look for when choosing a service provider to do your product research, product customization, and selling strategy development ? How leveraging B2B can help to quickly start and scale your business


      Michelle Marshall: Speaking in the Keynote Theater 2

      14.00 - 14.30

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      14.00 - 14.30

      Michelle Marshall - PUMA

      PUMA's Strategy to REFORM the Workplace

      PUMA’s Head of Diversity, Equity, and Inclusion, Michelle Marshall and Robyn Cruz, Manager of Marketing for Flagship Activations will talk about PUMA’s REFORM the Workplace Strategy and key cultural moment retail activations at the New York Flagship store.


      Ryan Klepper: Speaking in the Keynote Theater 2

      14.45 - 15.15

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      14.45 - 15.15

      Ryan Klepper - H&H Bagels

      Building a Scalable, Fast, Casual QSR

      Throughout this session, Ryan will be discussing the scalability of some of the most well known QSRs and exploring how it can be built around other industries such as a causal bagel concept. Be sure to check it out and find out how your own company can implement QSR methods and tactics to ensure success in the future.


      Sachin Bhargava: Speaking in the Keynote Theater 2

      15.30 - 16.00

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      15.30 - 16.00

      Sachin Bhargava - Bespoke Post

      Finding Your Power Through Digital Strategy: An eCommerce Approach

      With the recent increase in eCommerce business and omnichannel adoption throughout the US, understanding and implementing the right digital marketing & website strategy is essential to continued success. During this session, Sachin will cover the true power that digital strategy provides to a business and how you can tailor various tactics to fit your eCommerce business and drive growth. Taking a data-driven approach to UX best practices, understanding marketing trends, and optimizing the customer experience will be the key themes presented.


      Colby Watkins: Speaking in the Keynote Theater 2

      16.15 - 16.45

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      16.15 - 16.45

      Colby Watkins - Wherez Hemp

      How To Survive & Thrive in the Post-Covid Era

      This seminar will feature an in-depth discussion on how business challenges have historically been handled within the cannabis and hemp industry, followed by a deep dive into the best practices for overcoming such challenges in this new post-covid era. From social media and mastermind groups to leveraging business networks and email marketing, Colby will offer valuable insights for success that will benefit any entrepreneur.