Biography

Astrid, Agency Partner Manager at TikTok, is part of the North American Independent Agency team, where she blends international expertise with a deep understanding of digital industry trends. Forging strategic partnerships with clients, she consults agencies on how to achieve their media goals and successfully establish brands on TikTok. Prior to joining the US team, she spearheaded the SMB agency vertical for strategic European markets (Germany, Switzerland & more) out of TikTok''s SMB EMEA headquarters in Dublin. Previously, she navigated the dynamic media landscape at Mindshare in Zurich, consulting global and regional companies in the FMCG, Finance, Gaming and Healthcare sector. There, she developed year-round strategies for major brands across various media channels. Bringing her unique perspective to every partnership, her mission is to empower agencies to harness the full potential of TikTok’s advertising solutions, driving impactful campaigns and sustainable brand growth.