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Keynote Theater 1

Featured at the co-located Private Label World Expo

The KeyNote Theaters at The White Label World Expo are at the heart of the event. With the Keynote Speaker topics being tailored by industry leaders at the forefront of ecommerce and product branding, all visitors who attend a Keynote Seminar will expect to discover some of the latest trends, insights, and expertise in their profession.

Expect to see plenty of visitor recordings and selfies, online press and blogger coverage, as well as numerous photos, announcements and posts regarding the Keynote Theater lineup.

  • Thursday
  • Friday
    • Bruce Eckfeldt: Speaking in the Keynote Theater 1

      11.00 - 11.30

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      11.00 - 11.30

      Bruce Eckfeldt - Eckfeldt & Associates

      Six Decisions You Need To Get Right To Grow Your Business Faster

      Learn the six key decisions that every business needs to answer well in order to grow faster, with greater confidence, and less risk. Founder, Inc 500 CEO, and expert strategist Bruce Eckfeldt will walk you through how to answer each of these decisions to scale your cannabis business faster and easier.


      Rose Jia: Speaking in the Keynote Theater 1

      11.45 - 12.15

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      11.45 - 12.15

      Rose Jia - Amazon Grocery

      How to Reinvent and Drive Growth at Scale with Rose Jia, Amazon Grocery's Head of Growth Marketing

      Driving growth for a company or organization is on every person's mind--from leadership down to every employee; however, knowing how to drive growth and at scale is oftentimes difficult. What if there was a way to stack the cards in your favor, so that you can drive growth for your business at the scale and cadence you want? Listen to Rose Jia, Amazon Grocery's Head of Growth Marketing, as she unveils her method of creating the right opportunities to drive growth at scale, from exploring new opportunities for market expansion to ensuring effective and productive growth.


      Panel Sessions: Bruce Eckfeldt and Colleagues: Speaking in the Keynote Theater 1

      12.30 - 13.00

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      12.30 - 13.00

      Panel Sessions: Bruce Eckfeldt and Colleagues - Eckfeldt & Associates

      Beauty and fashion takes on CBD

      A panel session on the topic of: Beauty and fashion takes on CBD


      Mark McMaster: Speaking in the Keynote Theater 1

      13.15 - 13.45

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      13.15 - 13.45

      Mark McMaster - Snap Inc.

      Growing Commerce with Augmented Reality

      Brands, big and small, are using augmented reality to reach MILLIONS of shoppers everyday and grow their commerce. As the digital era continues to expand, it's important to learn how and why technology has helped play a pivotal role in the next phase of online commerce. Mark will cover important aspects of AR implemented in Snapchat which has shaped the current eCommerce market especially driven by Gen Z & Millennials. He will also discuss how the pandemic has completely reshaped consumer behaviors and how AR has become the new innovative way to shift purchases to mobile devices and new channels. Snapchat has an unbeatable approach using the camera and AR to efficiently adapt to new consumer behaviors and drive more sales efficiently.


      Lior Root & Sophia Trunzo: Speaking in the Keynote Theater 1

      14.00 - 14.30

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      14.00 - 14.30

      Lior Root & Sophia Trunzo - Paradigm Media

      Navigating and overcoming the challenges of CBD advertising


      Matthew Oakley: Speaking in the Keynote Theater 1

      14.45 - 15.15

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      14.45 - 15.15

      Matthew Oakley - Empire Flippers

      Why You Shouldn’t Cut Out the Middle-Man When Selling Your Business

      If you''re considering selling your online business or Amazon FBA, you’ll want to check out this talk. We’ll be talking about the market landscape, pitfalls to avoid, ideal optimization improvements, and how to maximize your exit. All based on real data from our hundreds of millions of dollars worth of online business sales.


      Suruchi Shukla: Speaking in the Keynote Theater 1

      15.30 - 16.00

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      15.30 - 16.00

      Suruchi Shukla - Tailored Brands

      Challenging The Status Quo: Omni-Channel Retail

      Change is inevitable in the omnichannel retail industry and last year propelled us forward into innovating in retail like never before. Throughout this session, Suruchi will look at how various brands have started to innovate in this space and explore how the utilization of omni-channel strategies can revamp and ensure success for your retail business.


      Eric Balough: Speaking in the Keynote Theater 1

      16.15 - 16.45

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      16.15 - 16.45

      Eric Balough - Ricks Roasters Coffee Company

      Coffee Connections: Following the Incredible Journey of a Coffee Bean from Farm to Cup

      This isn’t your grandad’s coffee. Because coffee is the 2nd largest commodity trade, it is truly a global endeavor. But what does that actually mean? Why is there such a difference in coffee prices when it hits the shelves, and how are consumer expectations changing? In this presentation, we’ll discuss the incredible journey specialty-grade coffee, the benefits for coffee-producing countries, and consumer expectations shaping the future of the coffee market.