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Keynote Speaker
Megan Merrick: Speaking at the White Label World Expo New York

Megan Merrick

Senior Manager of Messaging & Brand Engagement - Freshly


Gold Standard KPIs & Best Practices

A thorough understanding of Key Performance Indicators (KPIs) is crucial to evaluating the success of an organization or the effectiveness of particular strategies or initiatives. Without well-established KPIs, business owners and managers alike will be left in the dark when it comes to understanding what works and what doesn't. In this seminar, Megan will discuss best practices, including how to define and develop KPIs that will inspire actionable change and improvement within a business.

About Megan Merrick

Megan was born and raised in Mississauga, Canada, and has been residing in NYC for almost a decade. As the Senior Manager of Messaging and Brand Engagement, Megan strategizes various AI brand engagement touchpoints, all while directing a 25-person global care team overseeing social messaging, brand engagement, and reputation management.