Location pin
LAS VEGAS | 25 & 26 MAY 2022 SOUTH HALL LVCC USA
NEW YORK | 29 & 30 SEPT 2022 JAVITS CENTER
EUROPE | 12 & 13 OCT 2022 MESSE FRANKFURT
UNITED KINGDOM | 2 & 3 MARCH 2022 ExCeL LONDON
The White Label World Expo New York logo
Return to Speaker page Get a Free Ticket
Keynote Speaker
Mark McMaster: Speaking at the White Label World Expo New York

Mark McMaster

Head of Emerging Commerce - Snap Inc.


Growing Commerce with Augmented Reality

Brands, big and small, are using augmented reality to reach MILLIONS of shoppers everyday and grow their commerce.
As the digital era continues to expand, it's important to learn how and why technology has helped play a pivotal role in the next phase of online commerce.

Mark will cover important aspects of AR implemented in Snapchat which has shaped the current eCommerce market especially driven by Gen Z & Millennials. He will also discuss how the pandemic has completely reshaped consumer behaviors and how AR has become the new innovative way to shift purchases to mobile devices and new channels.

Snapchat has an unbeatable approach using the camera and AR to efficiently adapt to new consumer behaviors and drive more sales efficiently.

About Mark McMaster

Mark''s team leads Snapchat''s partnerships with retailers, eCommerce merchants, marketplaces and direct-to-consumer advertisers across North America. Previously, he contributed to product strategy for YouTube, managed advertising teams at Google, and covered technology and marketing trends as a business journalist.