Brands, big and small, are using augmented reality to reach MILLIONS of shoppers everyday and grow their commerce.
As the digital era continues to expand, it's important to learn how and why technology has helped play a pivotal role in the next phase of online commerce.
Mark will cover important aspects of AR implemented in Snapchat which has shaped the current eCommerce market especially driven by Gen Z & Millennials. He will also discuss how the pandemic has completely reshaped consumer behaviors and how AR has become the new innovative way to shift purchases to mobile devices and new channels.
Snapchat has an unbeatable approach using the camera and AR to efficiently adapt to new consumer behaviors and drive more sales efficiently.
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Keynote Speaker
Mark McMaster
Head of Emerging Commerce - Snap Inc.
Growing Commerce with Augmented Reality
About Mark McMaster
Mark''s team leads Snapchat''s partnerships with retailers, eCommerce merchants, marketplaces and direct-to-consumer advertisers across North America. Previously, he contributed to product strategy for YouTube, managed advertising teams at Google, and covered technology and marketing trends as a business journalist.