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LAS VEGAS | 25 & 26 MAY 2022 SOUTH HALL LVCC USA
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Keynote Speaker
Mark A. Cohen: Speaking at the White Label World Expo New York

Mark A. Cohen


White/Private Label: Label Slapping or Brand Building?

A conversation about white label/private label development over time across an array of US retailers from elemental and foundational, to emergent, casual and haphazard. (Think, Costco, Amazon, and Macys among many others.)

Virtually every product sold at retail has a label – some labels reflect merely a name. Others connote a brand. What’s the difference? What’s the strategy in place that supports a label? Is there a strategy in place?

Some thoughts concerning my opinions as to specific retailers’ appropriate private label strategies in this new century as a pathway to their success.

About Mark A. Cohen

Mark A. Cohen has been in the retail business since his graduation from Columbia University in 1971. (MBA ’71, BS Electrical Engineering ’69) He has over 20 years experience in president/chairman, chief executive officer level positions. Most recently he was Chairman/CEO of Sears Canada Inc, Chief Marketing Officer and President of Softlines of Sears Roebuck & Co., Chairman/CEO of Bradlees Inc., and Chairman/CEO of Lazarus Department Stores. He has also held positions with Abraham & Strauss, The Gap, Lord Taylor, Mervyn’s and Goldsmith’s Department Stores. He has been a contract Professor at Columbia University’s Graduate School of Business since 2006 teaching courses in Retailing Leadership, Retail Fundamentals, and a Master Class in Creating a Retail Enterprise. He is currently the Director of Retail Studies and an Adjunct Professor at Columbia. He also serves as an independent consultant to both the retail and consumer products industry and offers commentary on the retail industry to CNN, CNBC, Bloomberg and Fox Business networks.