Location pin
LAS VEGAS | 25 & 26 MAY 2022 SOUTH HALL LVCC USA
NEW YORK | 29 & 30 SEPT 2022 JAVITS CENTER
EUROPE | 12 & 13 OCT 2022 MESSE FRANKFURT
UNITED KINGDOM | 2 & 3 MARCH 2022 ExCeL LONDON
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Jeff Peterson & Casey Seidl: Speaking at the White Label World Expo New York

Jeff Peterson & Casey Seidl


Building Your Amazon Flywheel

10x your Amazon sales using the Product Flywheel Approach in your business. Jeff Peterson, Co-Founder & CEO, along with Geneva Supply's Senior Digital Marketing Strategist, Casey Seidl, will share their 5-step approach to build and grow your sales on Amazon. The session will emphasize fulfillment, advertising, and measuring success with data and analytics. Geneva Supply, Inc. has managed over 1 billion dollars of Amazon business over the past ten years, working directly with Amazon and manufacturers in over ten categories. Whether you are selling through Vendor Central, Seller Central, a hybrid of the two, and other e-commerce platforms, Geneva Supply has seen it all and can help you with any industry hurdle. Join Jeff and Casey for an informative and interactive session!

About Jeff Peterson & Casey Seidl

Jeff Peterson:
On the same day a career move unexpectedly changed lanes, Jeff Peterson co-founded Geneva Supply, one of the fastest growing companies recognized by Entrepreneur magazine. Just over a decade later, the business explorer led the acquisition and redesign of the iconic Cascio Interstate Music and now serves as CEO of Interstate Music as well.

Jeff offers an impressive list of winning business strategies and innovative brand
designs for online-based companies. He also helps those looking to define their career goals by promoting individual integrity and personal value. Jeff directs and hosts a podcast called Fueling The Tank and is also the creator of BizTank, a nonprofit organization that builds career experiences for students.

He has shared views as a contributor to The Go Gedders Podcast, has work published in Entrepreneur magazine, and is the recipient of the 2020 Bravo! Entrepreneur and I.Q. Award. Jeff was also named a 2020 Small Business Person of the Year by the U.S. Small Business Administration.

Casey Seidl:
Casey Seidl is a Senior Digital Marketing Strategist with Geneva Supply, where he specializes in developing client strategies to support e-commerce buildouts and Amazon marketing and regularly appears as a host of 360Delivered, a Geneva Supply podcast. A driven professional and firm believer in failing forward, he is deeply involved in giving back to the BizTank Career Exploration Program, where he serves as the Program Director and pushes others to move outside of their comfort zone and work hard to problem solve. Casey is always seeking opportunities to propel himself forward and is also a founder and CEO of Total Student, a digital tracking tool created for high schools tasked with managing student activities.

Always aiming for an “A” game, Casey enjoys a good round of golf and cheering on his favorite Wisconsin sports teams while being reminded of the words of Vince Lombardi, “The dictionary is the only place that success comes before work. Work is the key to success, and hard work can help you accomplish anything.”