I will discuss how I was able to build a family focused brand with the help of my family and friends in my kitchen. In just 3 short years we have now scaled to a 6-figure company while juggling family, motherhood and business.
About Chantel L. Powell
After picking up her then 6 year-old son Kameron from basketball camp, he got in her car smelling like a grown man! As a loving mother, Chantel Powell found herself uncomfortable with the thought of slathering him in aluminum antiperspirant designed for adults. She decided natural deodorants were the route she’d take, but she found them to be super boring. Kameron wouldn’t be eager to wear them. Powell says, “I wanted something that was fun.” So, she got crafty and mixed up a deodorant formula with a few ingredients she had in her kitchen: coconut oil, cornstarch, baking soda and essential oils. “My grandmother would put baking soda under my arms before I went out to play,” says Powell. The formula became the foundation for Play Pits, a children’s natural deodorant brand. Chantel created a tester for her active son and discovered not only that it works but also that Kam had inherited her entrepreneurial spirit. Feeling and smelling better, Kam was inspired to share his bright idea that Chantel could be making deodorant for everyone. It wouldn''t be long before they were savings noses across the nation!