You’ve invested money and many creative hours evolving your personal beauty brand. You’ve developed your mission statement, logo, business plan, and even a company philosophy and now it’s time to private label. So how does your company’s brand impact your choice of skin care manufacturers? Rhines reviews the 5 questions that you need to ask a laboratory before on-boarding with a private label or custom formulation program to ensure a proper match and private label success!
About Tanis Rhines
Tanis is a scientist turned esthetician and has spent 20 years in the beauty industry developing private label brands. As a former spa owner and on-line retailer, she has hands on experience melding branding concepts with products that deliver the outcomes expected by a company’s clients. She has developed and branded novel skin care products for top Amazon sellers, celebrities, and product lines featured in major retail chains.
Rhines is a prolific writer and is a contributor to industry journals such as Dermascope and Les Nouvelles Esthetique & Spa. She currently writes copy for skin care products and is the Director of Sales and Marketing for Trilogy Laboratories in Fort Myers, Florida. Trilogy Labs is known for filling the niche of formulating high end skin care products utilizing active ingredients such as Glycolic Acid, Vitamin C, and Hyaluronic Acid and offering them in small quantities with MOQs starting at 12 units. Pharmacist owned, Trilogy works with small to large companies to make their private label visions become a reality!