We will be discussing material changes that sellers can make to reduce their COC (cost-per-clicks), and raise conversion rates (USP) by targeting the right keywords and optimizing bidding strategies. Further, we will talk about a few tests that we have run on our team by spending thousands of dollars and making tens of thousands of dollars. Further, as Amazon''s PPC business grows bigger year over year, we will talk about what we are forecasting and how you can combat any negative changes.
About Shaff Qureshi
Shaff is a New York based high-volume Amazon seller, a law graduate, and founder/CEO of Baagar.com, an Amazon marketing agency. Having built multiple 7 and 8-figure businesses on Amazon, Shaff is considered to be a subject matter expert in Amazon PPC. Now his objectives are to help businesses hyper-scale by providing valuable tactics. With Baagar, Shaff believes that consistent testing and optimization help sellers make their marketing budget productive.