With the recent increase in eCommerce business and omnichannel adoption throughout the US, understanding and implementing the right digital marketing & website strategy is essential to continued success. During this session, Sachin will cover the true power that digital strategy provides to a business and how you can tailor various tactics to fit your eCommerce business and drive growth. Taking a data-driven approach to UX best practices, understanding marketing trends, and optimizing the customer experience will be the key themes presented.
About Sachin Bhargava
Sachin Bhargava is a digital strategist and marketing expert with a focus on high growth and design-centric branding - working with online direct-to-consumer businesses at early, mid, or late stages. He has 15+ years of e-commerce experience, including at brands like Gilt Groupe, Mack Weldon, and Myro. Currently working with design and developer teams to lead the digital roadmap at Bespoke Post, a monthly subscription service that delivers a box of awesome products from small brands, curated and personalized for each customer.
Additionally, Sachin and his wife Tulsi have created a brand called Any Baby which makes the best playsuit for babies, the Smartsie, and are working together to create more extraordinary products to disrupt the baby industry.
Sachin has attended the George Washington University for his BBA in Finance and Psychology, followed by his MBA degree from NYU Stern specializing in Digital Marketing. He has also taught a course at LIM College around the business of fashion, and in 2020 launched a full online bootcamp for entrepreneurs on Udemy, for those looking to get started with their business.