Small, emerging D2C brands face an increasingly crowded and competitive landscape, where sales attribution continues to diminish for reasons that are not unwarranted. So how are they expected to navigate this arena? Our presentation will cover off on the approach and mentality it takes to see results - generating new and retaining existing customers.
Rudy Balat; Thomas Soares
Founder & CEO; Co-Founder & VP of Strategy - SocialQ Agency
Finding Resonance in a Complex Marketing Landscape With Limited Attribution
About Rudy Balat; Thomas Soares
Hybrid strategist and execution leader, Rudy is passionate about digital marketing through the integrated approach of a "social media led but not digitally limited" ecosystem. Born in Mexico, raised in France, and expatriated to NYC, he has over 15 years of experience in advertising servicing global brands such as Coca-Cola, GM/BUICK, AT&T, Microsoft, Adobe and SWAROVSKI.
Rudy's passion for empowering Brands, Clients, and Team to generate genuine advocacy is defined by growing up as an underrepresented gay expatriate. He promised himself he would utilize any opportunity to provide everyone - and anyone - a much-needed platform to resonate. SocialQ is now their platform and microphone to find resonance.
Thomas' passion for digital marketing strategy comes from a deep empathy and curiosity for how people think and interact with each other and brands. With over 10 years of hybrid strategy and account experience across big brands like Spotify, Coca-Cola, Adobe, P&G, and countless start-ups across D2C, Thomas has seen the shift in the 360 ecosystem and operations approach it takes to resonate and reach today's consumers.