Are Catalogs dead? Walking through the role of catalogs in a world of Google Adwords, Facebook, Instagram,etc. What are the financial metrics behind this. Does it make sense.
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Robert Yarbrough
CEO - Phoenix Direct
Catalogs in a Digital World
About Robert Yarbrough
Robert Yarbrough has been in the direct to consumer business since 1986. After starting and selling multiple catalog and Ecommerce companies he formed a company that provides an end to end solution for entry into the direct to consumer market. Phoenix Direct provides under one roof, 3PL services, Web Management Services (including email services) a call center, a full photo studio and Marketing Management.