Seminar will cover a holistic view of brand protection best practices to secure products against counterfeits, diversion, and infringing online activity. Attendees will see examples from the cannabis industry illustrating how this can be accomplished with minimal disruptions to the supply chain, and can in fact, enhance the consumer experience via. loyalty programs, additional product information, and rewards. The combination of product validation, packaging security, and a rewarding consumer experience can increase sales, and brand reputation in an extremely competitive market.
About Robert (RJ) Dlugopolski
RJ has expertise in product authentication and supply chain verification using layered covert, overt, and digital technologies. He has worked in the brand protection industry for over twelve years and developed security programs with his customers to not only verify product authenticity through the supply chain, but also link directly to consumers for invaluable market feedback. He has held roles with DuPont Authentication, De La Rue, and is the Business Development Manager for VerifyMe’s US Region. RJ is based in Sacramento, CA.