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LAS VEGAS | 3 & 4 MAY 2023 SOUTH HALL LVCC USA
NEW YORK | 29 & 30 SEPT 2022 JAVITS CENTER
EUROPE | 12 & 13 OCT 2022 MESSE FRANKFURT
UNITED KINGDOM | 28 FEB & 1 MAR 2023 ExCeL LONDON
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Keynote Speaker
Rob Smith: Speaking at the White Label World Expo New York

Rob Smith

CEO and Founder


The Future of Gender Phluid Fashion

The story of how the Phluid Project came to be

About Rob Smith

Rob Smith, the CEO and Founder of The Phluid Project GET Phluid and The Phluid Phoundation, has created a brand, combining his profession, which is retail, along with his passion, a commitment to social justice. 

After graduating from Michigan State University, Rob began a long retail career, spanning over 30 years, orchestrating multi-billion dollar businesses through merchandising,  e-commerce, marketing, product development, and supply chain management. 

He worked his way through Macy's for over two decades, working within four divisions and finishing with his final position as GMM/EVP of Macy's Corporate in product merchandising. Gaining new experiences, Rob became GMM/EVP at Victoria’s Secret and the Children’s Global Chief Product Officer for Nike, Levi’s Jordan, Hurley, and Converse with Haddad Brands. 

Rob leads the CSR committee as a Board of Director for Steve Madden, is a member of Titanium Worldwide, and is an Executive in Residence with Wunderkind and The Fashioneering Lab. He’s the former Board Chair for The Hetrick-Martin Institute and also served on the board of directors for Athlete Ally. 
Rob lives in NYC with his husband, Rod Grozier, and his dog, Jackson.