The number one indicator if someone will buy on your site is if they search your site. While search accounts for approximately 40% of the visits it accounts for 70%+ of your revenue. If it’s not you are missing out. If it’s not working you may be missing out on revenue as well as losing new customers. New visitors to your site will not stay if they think you don’t have what they want. Within 2 pages they make that decision. Finding what they need is first on their list to using a new site. In this talk we will cover: Assessing your site – how to know how you are doing, What the main problems of search / finding products really is for a customer, Why isn’t your search better (it isn’t AI as an answer). Why is a search with several returned options better than an exact match and other psychological benefits, What you can do to improve.
This is a talk that is practical. It uses case studies to guide the discussion and provide some laughter and smiles along the way. The attendee will leave with an understanding of why this is the one best thing they can do to increase revenue in 2022 without spending more marketing dollars.
About Rob Neumann
Rob Neumann is a blend of marketing and engineer which makes his role in MarTech and Digital Transformation perfect. A blend of humor, cases, and insight is in every talk he gives. Rob Neumann has reached thousands of manufacturers and distributors searching for eCommerce answers. From webinars to live events, including the B2B eCommerce Success webinar during COVID, Rob has shared the mic with everyone from the CIO of Citizen Watch to renowned B2B author, Brian Beck.