Riccardo Ferrari

Amazon: A Key Piece Of Every Digital Marketing Strategy

Amazon is the leading product search platform.
So, brands'' presence quality in the marketplace is crucial.
The seminar will show how Amazon tools and info support a complete marketing cycle.
We can use the platform for product development, promotion, distribution, and customer care.
We will show why Amazon is a vital part of any digital marketing strategy that none should risk underestimating.

About Riccardo Ferrari

Riccardo Ferrari is the founder and CEO of bilubah, a sales and marketing agency for the Amazon marketplace. He supports brands and manufacturers to obtain full control of their Amazon presence, taking advantage of all the marketing tools available on the platform. Optimized product listings and a complete brand footprint on Amazon have a relevant impact on the sales and brand image on and off the marketplace. Riccardo has decades of experience in marketing, technology, and logistics as an executive of leading international companies. "Everybody thinks that Amazon is about sales," he says, "But we know its force is for marketing, and if you do not control your products and brand image there, a crowd of careless sellers will." Riccardo fused his background with a detailed knowledge of Amazon processes, tools, and trends to create a company based on performance and customer results.