Maintaining Brand equity and driving sales on Amazon is notoriously difficult for beauty and personal care brands. Amazon offers multiple way to interact with the platform from across 3P and 1P vendor programs. We will be breaking down the pros and cons of each avenue from a strategic and executional perspective to help ensure that your brand thrives on Amazon.
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Renee Parker
Director of Strategy - Invinci Agency
Getting Beauty on Amazon Right
About Renee Parker
Renee leads our business development and strategic advisory practice for brands and investors. Prior to Invinci, Renee led Amazon UK’s Premium Beauty business for four years where she drove business development, category strategy and top pan-EU vendor performance. Prior to Amazon, Renee pursued a decade-long career in impact investing and emerging markets sales and trading at J.P. Morgan, New York, and Deutsche Bank, London. Renee sits on the British Beauty Council Advisory Board, is a member of the U.K. Society of Cosmetic Scientists and works with start-ups an Ambassador for the London-based Huckletree tech accelerator. Renee earned her MBA from The Wharton School.