Oliver Yonchev

Managing Director - Social Chain

The Six Lessons of Social Influence

Influencer marketing is the most 'overpriced' and 'underpriced'
attention in the same sentence. What are the fundamental things all businesses
should know about influencer marketing to ensure the 'Wild West' of media is navigated effectively.

About Oliver Yonchev

Oliver is Managing Director to one of the world's largest social media agencies, Social Chain.
The agency is famed for its disruptive, internet-breaking, creative work; acquiring multiple industry awards, whilst gaining worldwide recognition for breaking records. In just 2 years, Social Chain went from employing 5 people to over 270 across 5 offices; Manchester, London, New York, Berlin & Munich.
As the US Managing Director, Oliver is responsible for the development of the group's North American operation. At 29, he is at the forefront of social media
marketing, delivering global social strategies for the likes of Amazon, Coca-Cola, Nokia, Dreamworks, FIFA, Superdry, Disney, to name just a few.