Good translation of your online content is essential to create a genuine connection with your customers. Most people agree on this. So how come that the online market place is still filled with ‘translation fails’?
In this seminar we will show examples of failed translations (and the impact they had), explain how to avoid them and give away 3 tips that you can use to grow your online business.
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Matthijs Kooijman
3 Great Translation Tips That Will Help You Grow Your Business
About Matthijs Kooijman
Matthijs (married, father of 11-year old daughter Pip, historian by education and avid cyclist) is the Commercial Director at Attached, public speaker and a localization industry veteran with over 15 years of experience.
He focuses on developing long-lasting and mutually beneficial partnerships with his customers. He feels that the key to a win-win relationship with his clients is to carefully listen to them and ask the right questions to understand their expectations, motivation and intentions better. “That way,” he says, “I can offer our clients the best possible solutions to their needs. Especially within the field of customer retention, helping our clients adopt a professional approach towards the localization of their websites, e-commerce and customer loyalty programs to match the brand's specific tone of voice is paramount.”