As retail advertising budgets shift to PPC advertising it’s becoming increasingly important for brands to effectively navigate the complex world of PPC advertising to achieve profitably.
AI that mimics human behaviour and learning patterns is helping deliver profitable autonomous sponsored ad campaigns that are programmed to track your goals. The use of AI for PPC software has proven to be efficient, reliable, and remarkably adaptive allowing leading brands to free up critical time and resources to develop winning strategies.
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Krishna Vemulapali
Chief Product Officer - Trellis Corporation
Advances in Advertising Automation and Why it Matters
About Krishna Vemulapali
A Trellis co-founder, Krishna leads the company’s product strategy. He has more than 20 years of experience in the high-tech industry, building and leading tech startups ranging from those in telecommunications to those in e-commerce. Most recently, Krishna led product management and engineering for an e-commerce analytics platform at 360pi (acquired by Numerator), which was considered the top e-commerce analytics platform used by Hewlett–Packard, Best Buy, HomeDepot and Wayfair. He holds several U.S. patents.