Learn how Google's Business Messages is transforming the way users interact, communicate, and shop with their favorite brands and businesses.
Katie will go in-depth into the following points:
- Why BM? Consumer behavioral shifts, the preference to messaging, and the decreased patience of your average consumer.
- What is BM & how does it work?
- What makes for a best in-class messaging strategy (automated, async, assistive, and embodies the brand)
- Who within your organization should care about having a solid BM strategy
- The next generation of BM applications & how BM can truly transform user experiences in-store, online, and in an omni-channel environment (ex. BOPIS), such as the functions that are frictionless, useful, and on the users terms!
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Keynote Speaker
Katie Osberg
Global Retail Partnerships Lead - Google
Explore Conversational Commerce with Google
About Katie Osberg
Katie Osberg leads Global Retail Partnerships for Google''s new and exciting suite of Business Communications products. Katie has worked at Google for over 8 years, of which the last 5+ years have been focused on working with Google''s largest retail partners. She specializes in both conversational and performance marketing, and is a thought leader in both the conversational commerce and connected retail space.