Consumer Data is King. The promise of traffic on Amazon is outweighed by the fact that new brands can''t access valuable customer data which can enable them to grow off-platform. The more data one has about their consumer, the easier it becomes to tailor products and messaging for that specific audience.
About Isaac Linson
Isaac Linson is a serial entrepreneur and the Co-Founder and CEO of Tapuya Brands. With deep knowledge in the world’s largest online marketplaces and consulting for over 2,000 (+$1 million yearly revenue) global eCommerce sellers and brands, Isaac saw the opportunity to acquire mismanaged products on Amazon and turn them into consumer brands. In his personal life, he’s been a sharpshooter in the Israeli Defence Forces, worked as a Zookeeper, studied Shaolin Kungfu in a monastery in the mountains of Northern China, taught computer education in Favela Vidigal in Rio de Janeiro, performed in a salsa troupe at the Sagrada Familia in Barcelona, and rode a motorcycle across Africa from Ethiopia to Cape Town. He’s currently pursuing a Masters of Science degree from Columbia University in Technology Management and has many certifications in digital marketing and SEO.