Product videos specifically are known to increase conversions by better helping people understand your product in a quick and digestible way. In fact, according to research, "94% of people have watched an explainer video to learn more about a product or service.
About Frank Acosta
Frank Acosta is the founder of Creative Percent, a branding agency serving clients in the e-commerce sector, helping them to create distinctive, alluring brands.
Frank began his career in 2009, working for Alerta TV as a broadcaster’s assistant, and advanced to serve as Broadcasting Director in 2012. Honoring his love for all things creative, Frank founded Creative Percent in 2016, a niche agency designed to build iconic brands, launching new companies and reinventing established ones. As the business evolved, Creative Percent responded to clear market demand for video production and, in 2019, created a dedicated studio space for filming dynamic product videos for their e-com