CEO and Co-Founder - Breinify
Diane Keng
How To Use 1st Party Data Successfully To Deliver Anonymous Personalization
With the inevitable loss of third-party cookies, it’s essential for companies to collect and effectively use first-party data to continue to provide customers with relevant and meaningful omnichannel experiences without compromising consumer data privacy and security. Join Diane Keng as she shares customer stories on how to collect and tag 1st party data, and deliver personalized experiences for anonymous and known consumers that improve marketing ROI, conversions and retention.
Biography
Diane Keng is the CEO and co-founder of Breinify, an artificial intelligence and contextual marketing platform for consumer enterprises to predict and act on an individual’s highly dynamic interests. Diane is on Forbes 30 Under 30, Enterprise Technology list and has been featured in The Wall Street Journal, HuffPost, TechCrunch, OZY, and Inc. Magazine. Diane ran three successful businesses before she was 18 and is a noted software innovator who frequently speaks on the intersection of AI, personal data, privacy, and the future of smarter products. Prior to Breinify, she was at Apple and Symantec. She graduated with a B.S. in computer engineering from Santa Clara University
CEO and Co-Founder - Breinify
Diane Keng
How To Use 1st Party Data Successfully To Deliver Anonymous Personalization
With the inevitable loss of third-party cookies, it’s essential for companies to collect and effectively use first-party data to continue to provide customers with relevant and meaningful omnichannel experiences without compromising consumer data privacy and security. Join Diane Keng as she shares customer stories on how to collect and tag 1st party data, and deliver personalized experiences for anonymous and known consumers that improve marketing ROI, conversions and retention.