E-commerce Retailers Sales will be more driven by the E-Commerce Channel Advertising of Sponsored Products. Leveraging the power of the customer as an influencer and also micro-influencers to drive sales that are a “quick impulse buy”. The model of the future will be directly rewarding to the influencer for the sponsored sale. We will explain why e-commerce retailers are looking for performance based sponsored sales model!
About Brian D. Wilcox & John Mihok
Mr. Wilcox was the Chief Financial and Chief Operating Officer at Fortitech, Inc. from December 2001 until Dec 2012, he became Global President DSM Fortitech Premixes through 2015 and most recently was the Chief Operating Officer of Prinova Group. Fortitech was the world leader in the development of custom nutrient systems for the food, beverage and pharmaceutical industries. He led the set-up of the BASF Joint Venture and the development of the Companies worldwide network of business units and manufacturing plants. The exit of the business was set up by an initial sale of 40% Equity to equity partners and the ultimate strategic sale of Fortitech in December 2012. At Fortitech, Wilcox was also responsible for all North America Operations, Global Purchasing, Legal Compliance and overseeing all financial plans, policies and accounting practices. He also directed the information technology strategy that supported the global business platforms in all manufacturing locations.
Mr. Mihok is currently working for General Electric in Renewables business in the Onshore Wind segment. His current role involves collaborates globally, cross-functionally and within the regions to drive initiatives to reduce unplanned events and deliver variable cost productivity on the gearbox, generator, and transformer. Previously John has held many roles within the analytics community of GE Renewables where he has led the development of software applications, the creation of over 150 rules & algorithms, and has implemented over 25 processes for troubleshooting and communicating corrective actions for wind turbines. John currently holds multiple patents for General Electric. He graduated from Rensselaer Polytechnic Institute with a Masters of Engineering & Bachelor's of Science in Electrical Engineering with a minor in Economics.