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Keynote Speaker
Victor Elmann: Speaking at the White Label World Expo New York

Victor Elmann


Working With Retailers To Maximize Your eCommerce Sales

With the rapid growth of e-commerce, it’s becoming more and more important for sellers to have a presence across multiple channels. To do this successfully, they must understand their customers’ buying behaviors and build consistent customer relationships in every marketplace.

However, for brand owners, it can be difficult to manage customer support across multiple e-commerce channels. That’s why Victor Elmann and his team represent these sellers on Amazon and other marketplaces. By giving them the support of an established retailer, Victor and his team help sellers provide a better customer experience and successfully grow their businesses.

Join Victor Elmann, the CEO of The Lion Group, to talk about the benefits of working with an established retailer to maximize your direct-to-consumer sales. Victor talks about optimizing your brand on and off of Amazon, how to build successful sourcing partnerships, and the importance of creating a consistent customer experience across multiple channels.

What you will learn:

· Victor Elmann explains why retailers sell its branded products on Amazon and other eCommerce channels.

· How Victor handles competition from unauthorized third-party resellers

· Should brands grant certain resellers exclusive opportunities to represent them on Amazon and other eCommerce channels.?

· How retailers represent and support brands on Amazon and other retail channels

· Victor’s advice for building successful sourcing partnerships on Amazon and other e-commerce marketplaces

· How to create a consistent customer experience across channels

About Victor Elmann

Victor Elmann is a talented and seasoned executive with experience in merchandising, buying, and ecommerce. Victor grew up in retail. As far as he can remember, he worked at his family’s consumer electronics stores based in NYC.

As Vice President of Vendor Management for Circuit City, Victor is responsible for category revenue and profitability for all brand partnerships. He has onboarded and managed some of the largest brands in CE such as Samsung, Sony, Microsoft, HP, Google, Lenovo and many more. He was named Dealerscope Magazine Most Influential Buyer in 2015.

Victor is also responsible for the digital strategy of circuitcity.com. With an abundance of ecommerce experience, Victor has a strong understanding of analytics, digital marketing, and user experience and has worked and implemented many platforms such as IBM WebSphere, Magento, Shopify Plus. He is certified in Google Analytics and Google Adwords.

Outside of Circuit City, you can find Victor playing basketball in an organized league based out of NYC.