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Good On You


We love clothes. But there are some skeletons in the closet that can’t be hidden.

The global fashion industry has a huge problem with pollution, waste and human rights abuses. Like you, we care for our planet, people and animals, and we want to live in a world that’s sustainable and fair. We are a group of campaigners, fashion professionals, scientists, writers and developers who have come together to drive that change.

Together we can have real impact with the one powerful weapon we all have in common… the ability to choose. Choosing and rewarding responsible fashion brands that do good, over the ones that don’t, can drive the whole industry to become more sustainable and fair.

“But how do we know what’s good?”

We’ve done the work to read between the seams for you. We are the world’s leading source for fashion brand ratings. We pull all the information together and use expert analysis to give each brand an easy-to-understand score. With Good On You, you can discover the very best fashion from around the world and learn everything you need to know about ethical and sustainable fashion.

Kicking goals with the United Nations:

Everything we do as a team contributes to UN Sustainable Development Goal 12: “Ensure sustainable production and consumption patterns”. Our recognized and trusted ethical rating system, advice and information are a part of this global mission, leading the way towards a more sustainable and fair fashion industry. Our work is also influenced by goals: 5, 13, 14 and 15.