The beauty industry is skyrocketing and shows no signs of slowing. The industry jumped from $483B in 2020 to $511B in 2021–and is estimated to exceed $716B by 2025. These numbers hide that independent brands are establishing themselves through online channels and holding their own against big brands. Shopping trends have evolved in the wake of the pandemic, with consumers buying more online and paying more for specific niche products. With the help of white label businesses, new beauty brands are emerging and sweeping the e-commerce space. In this post, we’ll look at why white label is so beneficial to the beauty industry and how you can find the right white label partner for your business.
How White Label Works
White label refers to the common business practice of purchasing another company’s product and marketing it as your own. The product is developed and manufactured independently of your brand by a qualified manufacturer, and then it is branded and sold by your business. Many white label companies support multiple clients through this model, and many businesses benefit from this practice. Popular examples of white label products include store brands, like WalMart’s Equate line or Amazon’s Amazon Basics line.
Learn more: What's a White Label?
Benefits of White Labeling for E-Commerce Beauty Brands
White labeling is incredibly lucrative for a myriad of industries, especially the beauty industry. Though there are many benefits to white labeling, we’ll touch on some of the biggest advantages of partnering with a white label company.
Your Product is Created by Experts
White label beauty companies have the budget, personnel, equipment, licenses, and more to mass-produce cosmetics and skin care products and distribute them to their clients. Partnering with a trusted, highly-qualified white label company ensures you’ll have top-quality products to represent your brand–no product development necessary. Furthermore, the product will likely have already been tested and approved, so there should be few delays in getting your product ready for market.
Allows You to Focus on Running Your Business
Maintaining an e-commerce brand is challenging and time-consuming. Since your white label partner is responsible for manufacturing the products, you are able to focus on running your business. Being able to solely focus on serving your customers and marketing your business is a huge advantage in the e-commerce sphere. Time saved developing your product means you can create a fantastic online store and strong marketing campaign to get your product on the map.
Furthermore, you can create beautiful brand packaging to make sure your product stands out in the industry. Great product packaging is incredibly important for any business, but it’s especially important for the beauty industry. An aesthetically focused industry necessitates beautiful packaging design. Partner with a designer who knows their way around skincare and cosmetic packaging to help beautify your product.
Learn more: Branding and Packaging: How To Keep Your Product Packaging On-Brand
You Benefit from Wider Profit Margins
Partnering with a white label company means you don’t have the high startup costs of creating your product. You don’t have to purchase equipment, raw materials, or packaging, nor do you have to hire personnel specifically to make the product. As a result, you’re able to enjoy a higher profit margin on sales of your product.
You Can Run Your Business from Home
That’s right! Starting a white label beauty brand means you can run your business entirely from home, especially if the white label company you’ve partnered with also handles distribution and fulfillment. Just set up your online store and watch the sales come in.
How to Find the Best White Label Partner
Now that you know how amazing white label can be for a beauty brand, we’ll share how you can find the right white label partner.
Research, Research, Research
Finding the right white label partner can be a bit of a challenge. You’ll need to start by scouring the internet for possible candidates, checking out their websites, and viewing their credentials. Depending on your starting budget, you might want to find a white label partner that has low minimum order requirements so you don’t purchase more products than you need. If you want to satisfy a certain market, say the organic beauty market, for example, then make sure you find a white label company that only uses certified organic ingredients. Don’t forget to check online reviews to make sure you’re working with a reputable company.
Attend the White Label World Expo
You could spend a considerable amount of time on the internet researching different white label companies, or you could attend the White Label World Expo. Instead of conducting months of research trying to find the right partner, spend two days meeting with companies face-to-face. The White Label World Expo is held multiple times a year in various cities around the world, hosts three hundred speakers, and welcomes ten thousand attendees. Not only will you meet countless white label businesses, but you will also meet entrepreneurs just like you. Best of all? It’s completely free.
White Label is the Future of the Beauty Industry
White label is revolutionizing the beauty industry and it’s not slowing down any time soon. If you’ve been on the fence about starting your own business, take this as your sign to start! Partner with a white label business and become the beauty guru you’ve always wanted to be.