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New Recycling Realities for Packaging

It should come as no surprise that one of the fastest growing commodities in the world is packaging. Since 2017, paper-based packaging consumption has grown nearly 20% across the US. The sector is forecast to reach over $108 billion, with an estimated 81 million metric tons expected to be produced, by the end of 2021.

Driving this massive consumption rate are services like Amazon, Uber Eats and other delivery platforms, which have grown nearly 10% over the past year. At the same time, consumer environmental awareness and demand for sustainable products and packaging has increased. According to an Asia Pulp & Paper (APP) national survey, 72% of American consumers prefer to shop with companies that have demonstrated strong sustainable commitments, and are willing to pay a premium — that is, nearly 10% more for these products.

To lure sustainable-minded consumers and capture the additional revenue, retail brands have historically turned to the most visible and logical approach to demonstrate their environmental stewardship: recycled packaging. However, this is no longer a simple solution. Traditional brown, low-grade material does not meet the requirements for today’s consumers looking to create that restaurant experience at home or for luxury brands wanting to capture the eye of shoppers. Packaging has a purpose and still needs to perform.

Make sure to get you and your friends a FREE ticket today to our White Label Expo being held on September 1st & 2nd, 2021 at the Las Vegas Convention Center to learn more about GO GREEN!