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Beauty companies are constantly researching formula improvements in order to release the best versions of their products into the market. The beauty industry is a massive one, with a study stating that the U.S. was considered the most valuable beauty and personal care market in the world, generating approximately 89.5 billion U.S. dollars in revenue in 2018 alone. It’s grown exponentially since then and beauty products are frequently evolving for the better.
In recent years, there’s been an emphasis on the importance of skincare and going natural rather than over-the-top makeup styles. Byride.com noted how 2020 trends consisted of plant-based ingredients, upcycling, and inhalable products. The trends predicted for 2021 are headed in the same direction. Listed below are three major trends expected to dominate the beauty industry.
- Sustainability: Single-use plastic packaging has been proven to cause harm to the environment. Many brands have transitioned to packaging their products with eco-friendly and recyclable packaging materials to create a better impact on the world around us.
- De-stressing Skincare: Stress levels have reached all-time highs in 2020 due to the pandemic and consumers are finding outlets to destress when possible. Beauty companies have begun implementing ingredients particularly designed to alleviate stress and promote relaxation.
- Supplements: Although most people instantly think of skincare to be topical, oral supplements have gained popularity in the market. Consumable skincare comes in various forms such as gummies, capsules, and powders to be mixed with liquids.
Learn more about the latest in natural skincare at the White Label Expo at the Las Vegas Convention Center on September 1 & 2, 2021. Register for free tickets today!