Thousands of sellers use popular platforms such as Ebay, Amazon, Etsy and Depop to sell a variety of products to a wide range of consumers on the web. From wholesale to handmade, it’s possible to find absolutely anything through an online marketplace. The interest in selling and shopping online has grown exponentially in the last decade and there’s no sign of it stopping soon.
According to bigcommerce.com, there are over 100 online marketplaces you could potentially leverage to reach customers doing their online shopping — both within the United States and overseas in areas like Japan and Europe, with trillions of dollars in revenue potential just waiting to be tapped.
Choosing the right platform to create a business on could be critical to your business’ success and image. Listed below are three major benefits to choosing an online marketplace to start selling with.
- Quick start up process: Using an established platform allows a first time seller to set up their listings in an efficient manner. Once approved on a third party platform, owners simply upload photos and information of their products and begin selling.
- Established digital marketing programs: Digital marketing programs make it easy for sellers to reach a large number of consumers within a targeted audience. For example, Ebay sellers have access to Ebay Promotions Manager and Amazon sellers use Amazon Advertising. This alleviates the stress of needing to market products to the correct groups of people.
- Large customer base: Each month, over 500 million active shoppers visit Amazon, Ebay and Walmart alone. Choosing an established platform increases the chances of a consumer purchasing a product from a brand new seller. Many consumers start their business based on the platform they’re already familiar with.
Learn more about the latest in eCommerce at the White Label Expo held at the Javits Center in New York on September 30th & October 1st 2021. Register for free tickets today!