East West Basics

Stand Number: 410

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East West Basics develops and sources private label and branded products for many retailers and wholesalers in North America and Europe. With our headquarters and showroom strategically located in Shenzhen, China, we provide a vertically integrated platform to serve our clients around the world. Our full-time staff of experienced merchants in the US, combined with a well-trained sourcing team in China offer our clients a one-stop shop to create, develop, and source products in their categories of choice.

EWB’s board of directors each has over 25 years of wholesale, retail, and product sourcing experience. Two of our board members live in China and Hong Kong respectively and manage our sourcing infrastructure.

EWB's growth is a result of successfully implementing our corporate mission statement: “...to offer innovative, quality merchandise at competitive prices consistently.”